Going to the Dogs: Why JM Smucker Bought a Pet-Food Maker - AdAge

Pets are creatures of habit and may need some help in switching to a new food. Unless recommended otherwise by a veterinarian, gradually introduce any new food over a seven-day period. Mix the new food with your pet's former food, gradually increasing the amount until only the new food is fed.

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P&G Rolls Out Ads to Quell Consumers' Pet-Food Fears | News - AdAge

Healthy Advantage® pet foods are available exclusively through your veterinarian. , is the author and founder of Poisoned Pets, the independent, online journal in the critically under-reported area of pet food safety.

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Pet food company launched print ad aimed at women - Pet Food Industry

A version of this archives appears in print on November 25, 1972, on Page 29 of the with the headline: Makers of Pet Food Ordered by F.T.C. To Prove Ad Claims.

Blue Buffalo Strikes Record $32M Pet Food False Ad Deal - Law360


"Feeding wet," as Schlueter calls it, can for some owners be a highly ritualized and intimate pet interaction. The pop of the can primes kitty for excitement. The scents that escape set feline nostrils aflutter. This is a time for cats and owners to bond over a heap of moist, processed meat. And, according to Schlueter, many owners like to imagine what their cats are feeling and thinking during these moments of culinary ecstasy. This trippy ad, which is for wet food, is meant to capture the altered consciousness of the cat—the sensually heightened bliss it derives from chewing on a pile of damp Friskies. Grade: B. It's tough for me to judge the efficacy of this ad since I've never fed, much less owned, a cat. The spot seems thoughtfully crafted, though, and the animation looks sharp. It certainly manages to stand out from other pet-food ads on TV. Were I a hep, bohemian cat peering at this ad from atop my owner's entertainment console, I imagine I'd be curious to taste the grub those kooky hippies at Friskies are cooking up.