It seems that more and more of the industry’s premier pet food brands are coming around to this line of thinking, and they are either looking to adopt fair pricing policies or looking for a forum to explain the policies they already have in place. In fact, Baker says that he has heard from quite a few pet food vendors since word spread about the conference call he hosted in December.
Purina Friskies Indoor Delights Cat Food 16 lb
Clearly, DiTullio is not alone in his concern. In fact, he was one of about 60 retailers who participated in December’s predatory pricing discussion. But it was not just PFX’s key retail accounts that participated in the call; two of the independent pet specialty channel’s premier food suppliers—Champion Petfoods and Fromm Family Foods—were also in on the discussion and used the opportunity to listen to the retailers’ perspective on predatory pricing and express their commitment to maintaining fair competition between brick-and-mortar and Internet-based outlets.
Pure Balance Dog Food, Chicken & Brown Rice Recipe, 30 lb
“Recent food price increases appear to be passing through to petfood products, as they did to an even greater degree in 2008," said Zach Pandl, senior economist at Goldman Sachs Group Inc. “These gains have added to the rise in core inflation, and likely will continue to do so for a while longer.” Changes in the food component of the have led movements in petfood costs since 2006. In 2008, petfood prices jumped by 16% after human food inflation reached 6%. Human food costs have accelerated by more than 2% as of February after falling 0.7% at the end of 2009.
Product - Iams Large Breed Dog Food, 40lb