The majority of pet food and other pet products in the US is sold in two broad retail channels: pet specialty and mass market. A third channel, online, is growing in significance and size, especially among ; but currently most of the action for pet food is in the two largest channels. And that action is worth examining.
Pet Gates | WholePet Market The online source of natural pet supplies
So how are traditional retailers competing aside from beefing up their own online presence? For specialty pet superstores such as PetSmart and Petco, one way is capitalizing on their established relationships with customers who know what to expect from the in-store experience and from the services offered there. Packaged Facts emphasizes that a critical differentiator for pet specialty stores are non-medical pet services such as grooming, boarding, and training. Indeed, as premium products have become increasingly available online, services are what make pet specialty stores stand out.
Pet Pens | WholePet Market The online source of natural pet supplies
Supermarkets too are fighting to retain their share of the pet market against pet superstores, discount-driven Walmart, and of course online retailers. Supermarkets are increasing the size and scope of their pet care departments, sponsoring pet contests, running promotions with animal rescue groups and even filling pet prescriptions at stores with pharmacies in an effort to lure pet owners into the store.
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has published the latest edition of its U.S. Pet Market Outlook Report for 2017-2018. In the report, the market research firm explores “growing competition in the online pet products and services industry’s channel; examines the impact ecommerce sales have on traditional brick-and-mortar pet businesses; and analyzes the macro trends in pet products and services that are driving consumers to look beyond PetSmart, Petco, Walmart, and other big-name pet product retailers in their quest to find the very best for their furry and feathered companions,” according to an announcement from the firm.The U.S. domestic pet product market has experienced steady year-over-year growth for decades, but the demographic has changed rapidly in recent years. Urban young professionals are now spending the most on their pets; these people are highly tech-savvy and spend much more of their time online, many even going as far as to open Instagram accounts for their animals, leading to the popular #dogsofinstagram and #catsofinstagram” hashtags.